Algorithms change the game every day and it is harder to use little tricks and game the engines these days. At some point we all have to put on our white hat and dig in. We want innovations based on relevant content, efficient CMS and great link relationships. Innovations like this come from information architecture enhancements.
This is how Wikipedia defines the role of Information Architecture (IA):
…it involves the categorization of information into a coherent structure, preferably one that the intended audience can understand quickly, if not inherently, and then easily retrieve the information for which they are searching.
Its a new set of jargon but onsite SEO is information architecture optimization.
Just like many large scale sites struggle with SEO they are also struggling with IA. Most aren’t aware of it either. This struggle is know as the IA iceberg problem. Read More…