When SEO becomes Information Architecture

Algorithms change the game every day and it is harder to use little tricks and game the engines these days. At some point we all have to put on our white hat and dig in. We want innovations based on relevant content, efficient CMS and great link relationships. Innovations like this come from information architecture enhancements.

This is how Wikipedia defines the role of Information Architecture (IA):

 …it involves the categorization of information into a coherent structure, preferably one that the intended audience can understand quickly, if not inherently, and then easily retrieve the information for which they are searching.

Its a new set of jargon but onsite SEO is information architecture optimization.

Just like many large scale sites struggle with SEO they are also struggling with IA. Most aren’t aware of it either. This struggle is know as the IA iceberg problem. Read More…

The best SEO tool on Mac OSX

I am a big fan of heavy hitting tools. SEO falls directly in line with site health and Quality Assurance for new releases and having tools that work hard for me are so very nice to have. Especially you need a complete site health report on 20 domains or around 20,000 urls.

Scrutiny is one of those tools. It gets the job done so you can have your coffee. It will crawl your domains and report broken links and other top level data like titles and urls. Yes there are other tools for PC and Mac that do the same things but for the price (especially since its not subscription based) I have to say this is the best SEO tool I have seen since I started using Mac OSX. Read More…

The ultimate gift idea for your social media team

Samsung released info about a new camera today that is perfect for social media gurus.

In a recent article by Samsung, “The Samsung Galaxy Camera™ combines high-performance photography with Android™ 4.1, Jelly Bean, and wireless cellular internet connectivity, creating a powerful camera with a familiar, intuitive user interface and access to all your favorite apps from the Google Play™ market. Coming soon…

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Find success and passion comes easy

‘Follow your passion’ is bad career advice. Passion does not come from the work we do, it comes from the result. This can be hard to grasp for people who are starting their careers. In my career, passion is fueled by doing something right, getting recognition and accomplishing goals. Passion is fueled by success and the purpose of a career is to create income. So what has a better chance of creating income? Passion or success?

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“You can’t argue with success…

Of course you can. What else are you going to argue with? Failure can’t argue with you, because it knows that it didn’t work.

The art of staying successful is in being open to having the argument. Great organizations fail precisely because they refuse to do this.”

— Seth Godin

Will Smith shares his secrets of success

Will Smith has a passion for working hard. I dont think I have seen anyone exude this more.

“There is no reason to have a plan B because it distracts from plan A.”

“I’m not afraid to die on a treadmill. I will not be outworked. You may be more talented than me. You might be smarter than me. And you may be better looking than me. But if we get on a treadmill together, you are going to get off first or I’m going to die. It’s really that simple. I’m not going to be outworked.”

Understand the Psychology of Persuasion in Marketing

Looking for a way to understand persuasion marketing from a psychological standpoint? As marketers our job is get people to buys services and products. In order to do this we not only have to communicate what our products and services are we need to persuade people to buy them. Influence gets much deeper and I found it to be a very good read for its marketing aspects and its very helpful for life application.

Dr. Robert Cialdini, in his book Influence: The Psychology of Persuasion, explains the psychology behind persuasion. He also discusses how to apply your understanding of persuasion in your daily life. This book is a based on an evidence-based research where he studied what moves people to say “yes”. Looking for your boss to say yes to a raise? Wanting your brand followers to say yes to a sale?
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